Jodhaa AkbarÂs Âno show costs dearly
- IndiaGlitz, [Monday,February 18 2008]
The producers and distributors of Jodhaa Akbar, United Motion Pictures (UMP) and multiplexes came to a consensus late last weekend over revenue share terms. The terms have been settled at 50, 41 for the Mumbai area and 45, 37½ for
The movie commenced screening from Saturday onwards with an average grossing to 10‑15 shows across various multiplexes.
Since there was no screening of ÂJodhaa AkbarÂin certain parts of the country on Friday, there was a loss of approximately 50 million INR. The producers and multiplexes have suffered a loss of Rs. 25 million which amounts to a huge 2.5 crore rupees each.
An industry expert has said, Considering that the movie is a Hrithik - Aishwarya starrer, its second week business would be in approximately 50 million rupees in Mumbai city, out of which multiplexes would have contributed 30 million rupees which is around 3 crores.
Due to this uncertainty on Friday, the programming and bookings of other movies also went haywire at multiplexes. The show timings were not confirmed for most movies, or were the audiences given tickets in advance bookings.
PVR Cinemas was the only multiplex that played this film which grossed collections of approximately Rs 10 million (Rs 1 crore) on Friday. Additionally, on Thursday too PVR held paid previews of the show and collected 25 lakh rupees for the same.